Digipak/ Print ideas

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So today I began the creation of my CD packaging and I am kind of on the fence about it. I want to create something that is simple and sleek but still embodies my personality and the intention behind my music. I think the design that I have at this point is alright but not great. I turned to the internet to look for answers about what was typical of a pop artist and their print ads/ cd covers and nearly every one I saw included images of the artist as the main focus of the packaging. Some in particular that I took influence from were

  

These two album covers are almost exactly what I wished my cover to look like. They just feature the artists name or the album name and a vibrant and striking image. 

This is how my design compares to these...

I constructed this cover using the website Canva that allows me to edit and create any and every kind of print media imaginable. I included the name of an imaginary record label on the cover, however I'm not sure if doing so is counterintuitive since the idea of the project is to promote an artist who has yet to be signed to any significant record label. In my next class I'll be showing my classmates asking for their opinions on the work I've done so far and I'll continue to make changes accordingly. 

Website Construction Cont.

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This week I've been making a lot more progress on my website and the decisions behind the information that is typical of an artist/ band website. https://www.dittomusic.com/blog/what-makes-a-good-band-website
This website provided a significant amount of information about the typical conventions of a band website and what typical artists do. This source said that it is very important to make sure that your website has a direct link to all of an artists social media and other types of profiles that would offer consumers more ways to connect with the artist. Also they said that it's important to have all the most essential information on your home page of the website in order to ensure the best quality and usage of your site.

Another site I got a substantial amount of information from was http://blog.hostbaby.com/2011/08/6-things-every-musicians-website-must-have/ . On this site there were some great tips regarding the importance of making sure that when consumers click through your site they get a great understanding of who the artist is.  The best way to do this is to include a few paragraphs of biography and a story that people can connect with. The reason behind this I presume is that through connection comes a supportive fanbase that can continue to grow and build. ENGAGEMENT IS KEY.

So far my website contains some aspects that these sources recommend using but I intend on adding more.

Until next time,

Kyleigh.

PHOTOSHOOT!

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I am so pleased to announce that I have finally gotten the pictures in form the photoshoot that I mentioned in my last blog post. The whole process was so much fun and really somewhat of a learning experience for me. in the future I'd love to pursue an actual career in music so while doing this photoshop ti was able to learn sort of the process of how a photoshoot works.

We didn't have any locations to use for the shoot because I was on a low budget so iahd to improvise. Basically all I did was take somewhat tablecloths and nail them to the wall. Then I used some lights that I have in my house already that are adjustable and made them be different colors. I used these lights in order to create some cool effects with the lighting that eventually turned a product that I was really happy with.

States Interference

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So you'll never guess whats been going on with me! As you know, I live the busiest life known to man. Lately I have been non-stop booked with my extra curricular activities and a bit distracted by my college acceptances. Luckily though have been able to (for the most part) continue on my course of progress with my project. Right now I am in the final creative planning stages and am moving on to the execution process. I have my website layout finished so now ill be more focused on branding.

I want to dive super deep into my research for my whole branding process and have found some really helpful links with good information on the important specifics to my brand, so I'll be linking those below. Other than that though I have conducted a photo shoot with a good friend of mine for the photos that I'll be using on my website and digipak so I'll be blogging about that whole process once I get the pictures in. That's all for now.


Until next time,

Kyleigh,.

A DAY FULL OF RESEARCH

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So today was a huge research day for me. Today I sat online for basically three hours and just scold and scrolled while trying to get some information on branding and distribution. It was may more informative than I thought it was going to be and actually made me realize that $K is more so in the R&B genre than synpop so that will be how I intend to brand her. I researched about target audiences and the importance of and internet presence, as well as the emphasis that should be placed on marketing a new artist to the right audiences. I ended up finding a bunch of links to informative chat websites where real industry professionals talk about challenges they personally have faced or that they've seen others face and it was really helpful and informative when it came to my website and also for answering questions for my CCR. I'm going to be linking below some of the websites I'm talking about. At this stage I feel really comfortable with my progress. Although I haven't much physical work on my products yet, I think is just as important if not more, so it was good that I had today to just sit down and get informed.

https://spinnup.com/uc/blog/artist-branding/
https://newartistmodel.com/promote-your-music/
http://www.musicthinktank.com/blog/7-music-marketing-truths-all-musicians-should-know.html
https://www.slideshare.net/Trampezium/conventions-of-a-pop-music-video-26096998
https://bandzoogle.com/blog/17-ways-to-promote-your-music-online
https://www.helpscout.com/blog/psychology-of-color/
https://source.nationwidedisc.com/five-tips-for-designing-your-cd-packaging/
https://www.verywellmind.com/color-psychology-2795824
https://cyberprmusic.com/social-media-music-marketing/

http://colemizestudios.com/demystifying-marketing-and-promotion/

Also this is a little sheet I made to help planning. I took some notes and copied the most helpful links on here 

Until next time,

Kyleigh.

My Website

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I've begun the process of creating my professional promotional website for the project

I want to keep it really minimal and reflective more so of my personal narrative rather than using flashy and unnecessary design elements. Having a user friendly website is essential in today's day and age. I also want to ensure that when consumers use the site its accessible and actually usable on mobile devices. 

I want to also be sure to include a feature where visitors of the site can directly stream and download music from my stream/ download platforms. 

Out Sick

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This week I had planned to get back on track after Mamma Mia and being away....HOWEVER
that is far from what occurred. I unfortunately had to reschedule with my videographer/camera man because he too has an aice media project to do. He plans to film this weekend so we tried to plan for Friday. I'm not sure if that is going to work out for us but I am trying o stay stay optimistic. At this point I have begun my creative process for my website, and continued my branding research. Tomorrow I'm making a brand identity chart that I will put in my blog tomorrow. For now I haven't really made any advancements progress wise. Everything is off to such a slow start and its beginning to worry me! I'm optimistic but at this rate I'm beginning to run into the same issue I had last year with reliability and being forced behind schedule because of other people's lack of punctuality. I will send further updates about progress in the week.

until next time

Kyleigh